Louis Vuitton on Miracle Mile?

Executives of the French brand known for its trademark handbags and accessories said this week they will leave the Bal Harbour Shops at the end of June and move to Aventura Mall where they will eventually more than double the size of their store. Also on the agenda: opening a second store in the burgeoning Miami Design District by 2014.

via Louis Vuitton moving to Aventura Mall, Design District – Business – MiamiHerald.com.

This counters the many unrealistic expectations about the future of Miracle Mile, except from the property owners who would like to have taxpayer subsidies.  Miracle Mile will never be much more than it is now, even with new shrubs, sidewalks and thoroughfares, even with a pile of subsidies from the taxpayers.  Miracle Mile will never be a Dadeland Mall, a Merrick Park, the Design District and surely not Aventura Mall.  The adjacent Museum has apparently failed from the start.

Then what is the justification for spending a risky $16 million of city debt on this street, eliminating parking, cutting down the existing trees…

A task for the new commission of the city of Coral Gables is to bring this project into a realistic perspective.

About Stephen E. McGaughey
International consultant in economic development programs and projects

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