Politics as Marketing and Little Substance

The thought of “politics as marketing and little substance” applies to all candidates and parties.  This is a description of modern democracy as practiced across the US, where candidates are branded and government and special interests continue unabated by the process.

In the end, though, Scott’s campaign said he was winning because he successfully branded himself as the “jobs” candidate — the man whose campaign had the slogan “Let’s Get to Work.” They say that message will resonate in the general election just as it did Tuesday night in the primary.

via Rick Scott to face Alex Sink after shocking GOP establishment – Political Currents – MiamiHerald.com.